What is Social Media Management?
This is the management of different Social Media platforms through constant content creation and regular publication. Social media management involves audience interaction, analyzing data across platforms, and running paid advertisements.
Why is the Social Media desk an essential part of your business?
Businesses need to be aware that aside from their physical location, online presence creates the first impression of any company on clients and customers. Thus, all businesses need an assigned person who handles their online presence, such as a social media manager.
Furthermore, the overall business marketing plan should be aligned with the social media plans. Suppose a company wants to increase its sales. This means that the assigned media should work hand in hand with the salespersons to leverage social selling.
So, What does Social Media Management entail?
Creation and content distribution:
SMM involves the creation of content that may range from blogs, Infographics, or sometimes videos. As a social media manager, you need to have the know-how of content creation and different tools for publication.
And an in-depth understanding of how various platforms work, such as Facebook, X (Formerly Twitter), Instagram, Tick Tock, etc.
Audience Engagement:
As a social media manager, it is essential to note that a customer is king; thus, constant response to your audience/customers is necessary!
Engagement also involves monitoring what people say about a company’s products and services and promptly responding to them constantly. Doing this business will satisfy their audience’s needs, creating loyal customers.
Collaborating:
This form of collaboration manifests in different ways depending on the overall needs of the business. Collaborations do not always apply to all industries across firms. Still, it is a pivotal role of a social media manager to collaborate with other like-minded media managers to engage in content creation and engagement and reach the right influencers to help build value for the business.
Engaging with influencers as a social media manager mainly applies to advertising companies that constantly try to push out clients’ products and services to reach a broader reach of people. So, if you ever find yourself in an advertising agency, remember that influencer collaboration will be part of your daily task.
Analytics & Monitoring:
After the creation of data and publication, a successful SMM should entail a mechanism of monitoring data that will help in decision-making and informing different ranks of the business on what works well and what does not.
After collecting insights from other pages derived from day-to-day posts or general page performance, the SMM should be able to analyze and present the information to help the business make strategic decisions to grow.
