Having a huge audience can offer several benefits, such as increased reach, exposure, and brand awareness. It can also provide an opportunity to build a community around your brand or message, which can lead to deeper engagement and loyalty from your audience.
Additionally, a large audience can attract potential sponsors or advertisers, which can generate revenue and help you grow your business or personal brand further.
The audience growth process can seem daunting, but an extensive fan base redefines the extent of online success; for companies, celebrities or social media influencers, it is vital to have a comprehensive online fun base as the benefits are enormous in the long run.
A huge social media fan base must add value to the overall business objective.
In this post, we’ll expound on the three benefits of having a vast online audience, whether on Facebook, Twitter, Instagram or LinkedIn.
Gain audience trust
It might sound counterintuitive, but with a huge follower base, businesses can attain credibility from their existing and new customers. Not only that, customers will gain trust and continue to promote your product or service as you have demonstrated the ability to gain massive followership.
The customer journey map shows that the point of first contact with potential consumers matters; many buyers or potential customers seek services and products that are widely known or have been used, and this is only possible if a business has been able to influence a broad audience.
Keep up with competitors
Many businesses need to help attract customers, and sometimes, even the existing customers might be swayed by other brands that are stepping up in their game of numbers. With a huge fanbase, it is seen as a bully dog in the closet, as once a business can build tons of followers, it can always stay on top of its competitors in a healthy way.
Secondly, when consumers & buyers seek products or services, they prioritize products from brands with huge audiences; thus, this tells us that numbers attract customers organically.
Able to monetize and attract advertisers
One thing advertisers always seek when finding a potential brand to advertise with is a brand with a vast audience base because their product or services will automatically reach a wider audience, which often translates into conversion depending on their goals.
