As a business, if your core objective is to scale up steadily, you should be able to understand your customers’ problems and specific wants and needs.
Always remember the more you keep in touch with your audience, the more you will be able to understand their specific needs and wants, which means engaging effectively through social media, emailing, surveys, or appreciation posts is strategic and has a long-term positive effect for your business.
Stay in touch via Social media
Social media platforms are an excellent tool for businesses to stay in touch with customers in real time. Companies can amplify customer engagement with direct messaging and post replies on Facebook and Instagram.
For instance, an assigned social media manager can directly respond to queries, or most businesses use an autoresponder, which automates urgent messages and email replies.
Social media is an excellent way to keep in touch with your target customers and potential prospects and a good way to build trust in B2C businesses.
Stay in touch through email
Does your business send out season’s greetings to your customers or just a simple reminder about an ongoing sale or new product?
Let us agree here: Not everyone can access social media.
But the question is? Does your business target this group of people who opt for email? If so, email marketing might be the best way to reach them for communication purposes and marketing in general.
For successful email marketing, the frequency of how businesses send emails is as important as how well they track the performance of every email, either weekly, monthly, or quarterly, which is essential.
Email marketing is an excellent way to keep in touch with your audience and customers. If you’re stuck with email marketing, find easy-to-use and straightforward platforms for beginners, such as Mailchimp and Constant Contact, which make the email market fun and exciting.
Stay in touch by responding to reviews
How often do you look at your online reviews? Do you even make use of those reviews?
Google and Facebook give the audience space to review business and provide feedback on products and a general view of the platform’s content overview.
From time to time, it is always a great way to respond to and appreciate audience reviews; acting upon the thoughts is the best way to learn what your customers think about your products and services and make changes to improve your product or service delivery.
Stay in touch by the use of Appreciation post
Have you ever tried to appreciate anyone, even for their minor acts towards you or others?
Appreciating your online audience is not only a great way to motivate them, but it is a way of keeping in touch with them.
Facebook has a good way of showing your most engaged audience through the most active user badge; you can use such information to reply and tag your most engaged followers with an appreciation post.
If one of your audience hit a new milestone of the most engaged user of the week, just put up an appreciation post to say thank you.
Always remember appreciation goes both. Try it and let Social Insights know what you think.
Stay in touch through the use of surveys
A survey can inform you about your audience’s wants and interests, and it is an excellent way to communicate with your customers and the easiest way to find information about your product or service delivery.
A quarterly survey geared towards receiving feedback from your customers can be used as a form of engagement in giving and receiving information that will be critical to the growth of the business.
Always remember that keeping in touch is two ways and is beneficial for the one with an end goal.
Your marketing team needs a good strategy for keeping in touch with customers daily, weekly, or monthly. Or you can be more creative by sending out a gift package during the Easter season; Eid Ul Fitr or Christmas will save your business in the long run.
Remember, The end goal is to remain in the hearts of your customers.
