Instagram expands Creator Marketplace to eight new markets

Instagram has recently expanded its creator’s market tool to Canada, Australia, New Zealand, the United Kingdom, Japan, India and Brazil.

Previously, this tool was only available to Users from the US.

For the newbie, an online marketplace is a tool that connects influencers to brands who are looking to tap into new trends and audiences to drive business objectives meaningfully.

While we already have different online marketplaces for influencers from social media platforms such as TickTock and SnapChat, we have other platforms that do just that globally, such as IZEA, Klear, and A-influencer.

While reading this article, it is essential to note that the creator marketplace on Instagram has yet to be rolled out in sub-Saharan countries, meaning local content creators will need to wait a bit longer to try out this new offering.

When Instagram launched this exciting tool In 2022, it was only accessible to the US; however, the recent expansion gives eight more countries access.

“Now, we’re expanding the creator marketplace to eight new markets. Over the next few weeks, we plan to invite creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Instagram’s creator marketplace. Chinese export brands will also be invited to connect with onboarded creators in countries outside of China.” Instagram wrote.

Here’s how it works!

Brands join Instagram’s creator marketplace in Meta Business Suite. Creators join from their professional dashboards in the Instagram app. Creators can indicate brands and interests relevant to them. Creators can also create a portfolio to highlight what makes them unique.

Find the Right Match

To help match the right creators and brands for campaigns, we’re testing new custom, machine learning-powered creator recommendations for each brand. Brands can also search for creators, filtering for creator and audience attributes. They can also see a list of creators who have expressed interest and check out creator portfolios.

Connect and Collaborate

Creators receive brand messages in a dedicated Partnership Messages folder at the top of the Primary tab. Brands can reach out to creators directly or create and send a project outlining the branded content or partnership ad opportunity to multiple creators. Creators can review the details and requirements of the opportunity, as well as the rate, all within the Instagram app.

Create and Launch

Once brands and creators agree, they are ready to create. Advertisers can boost organic Instagram content as partnership ads, including branded content with the paid partnership label, or create new partnership ads in Ads Manager. Please visit the Help Center for instructions on using the creator marketplace or setting up partnership ads.

Instagram’s creator marketplace helps brands find the right creators and helps creators get discovered by brands. We’re excited to continue evolving the creator marketplace and partnership ads to offer more ways for brands and creators to connect, partner, and grow.

We will keep you posted on this exciting development for brands and influencers.