Here is the thing: A post’s Reach has more to do with the content itself than the platform’s built-in algorithms. So, what are Instagram’s Algorithms, and how do they work?
Instagram algorithms are a set of rules that personalize content for each user based on their preferences and past interactions. At the same time, Reach is the number of unique people who see and can interact with your content.
The Instagram algorithm aims to enhance the user experience, favouring posts with high engagement, recency, and robust user relationships. There are different Instagram algorithms for the main feed, Stories, Explore Page, and Reels, each with its factors influencing content visibility. Simply put, social media algorithms are the invisible hands that curate and guide our online experiences.
There are two types of Reach: organic Reach, where you create engaging content, hashtags, and other techniques to appear high on your audience feed, and paid Reach, where you buy Instagram ads to sponsor your content.
To enhance your post Reach, focus more on these three things:
- Purpose: This algorithm aims to enhance the user experience by presenting users with the most relevant and engaging content tailored to their behaviour, preferences, and interactions.
- User engagement: The algorithm favours posts with high engagement, including likes, comments, shares, and views, especially soon after publication.
- Recency: Newer posts are preferred, ensuring users see fresh content, though not in strictly chronological order as in Instagram’s early days.
So what does this mean? Is your content objective clear and concise? Is your content engaging enough? Is your content relevant enough and timely?
To increase your Instagram organic reach, you have to comply with the Instagram algorithm. The algorithm’s top concern is high user engagement.
Please get to know your audience and try to fulfil their expectations. Building organic reach on Instagram requires consistency and the right attitude.
