Maintaining consistency in content creation is daunting, especially for small businesses.

Depending on the type of business or services you offer, content creation should be manageable if you focus on three critical things around your business.

For startups, the struggle might be to have regular content to stay relevant, but the truth is, since you are just starting with your small business, your focus should be on growth and keeping up with competitors.

Sometimes, you might feel that you have exhausted your ideas, and at times, you are all spiked up, but these mixed feelings should help you generate more content if you only focus on the WHAT, WHY, and HOW of your business.

So, what exactly is content creation, and why does it matter?

Content creation is generating information for communication purposes to inform, educate, or provide entertainment to your targeted audience about your business, brand, or what is happening around you.

People become informed when they obtain relevant information because, with meaningful content, people can be influenced or coerced to make fundamental decisions that affect their lives or your business.

Also, remember you can create content through text, video or audio and sometimes a combination of audio, text and images or text and images channeled to different platforms available.

This article will examine three simple tricks of brainstorming and generating content through three key subjects around your business: the What? Why? And how?

The What:

What are you selling? Is a question that every business needs to answer and convey correctly to its target market.

Whenever you are stuck with content creation ideas, it is wise to go back to your core business and why you exist and talk more about it.

It does not matter how often you talk about your business; what matters is how you do it, meaning a little more creativity, passion and enthusiasm in your messaging is critical.

For Instance, if you are a shoe-selling company, it does not matter how many posts you post about your shoe business; the only thing is to try to be creative about the content you generate around your product and maintain consistency in your messaging.

As a shoe-selling company, you might develop a short blog post about what makes your shoe unique. Alternatively, you can create a different Facebook post of different shoe sizes, ideally targeting other buyers.

Like in the example above, we have demonstrated the same product with a different content formats representation, placing our focus on what the shoe is.

It is important to note that When creating content around the WHAT of your business, visuals are paramount because what you see is more memorable than what you read.

Secondly, creating content around your business always gives you the liberty to critically evaluate what product or service you are putting out there and think outside the box about your competitors.

The Why:

Creating content around why your business exists or why your services are essential is a great way to state your value proposition to your prospects. You will be stating why they should purchase from you or be your allies and associates.

For Instance, drawing from our shoe-selling company, we have thousands of reasons why shoes are essential, but why should I purchase your shoes?

If a shoe company can constantly show why purchasing a shoe from their brand matters as opposed to another brand, then the creation of content around the WHY of the shoe company should be manageable because content around them is an emphasis of your value proposition.

You can have one value proposition statement, but you can always tell it in a thousand ways.

Thus, if you focus your content around why, engaging a good copywriter is always a good idea.

Sometimes, it can be great to use explainers as a mode of advertising.

The How:

Your clients, prospects and audience always want to know how you can solve their most daunting problems through the services or products you provide. That’s all.

If you already understand this, then content creation around your how should be fine.

Creating content around the how of your business calls for using case studies, your success stories, testimonials, and track records in the industry, or sometimes the data you get from insights, which can be an excellent way to show the value you can offer.

Such content can go out in every format you can think of, be it text, video or audio and sometimes a combination of audio, text and images or video, text and images through different channels available.

Of Course, different strategies exist for generating content. However, amidst the online noise where all companies want to stand out and be unique, coming up with easy-to-adopt and implement systems as you maintain consistency is critical.