Earlier this year, X (Formerly Twitter) expanded professional access to all users globally, allowing users to have a unique and clearly defined presence on the platform, a move that excited many users globally.
Twitter’s continuous improvements to its platforms seek to make the platform more user-friendly to its end users, but why is X (Formerly Twitter) for professionals a good tool for personal branding?
Well, when we previously talked about the importance of online branding and credibility, switching your X (Formerly Twitter) profile to a professional profile comes in handy with good tools for brands, Professionals, businesses, creators, publishers, and developers to enhance their online identity on X (Formerly Twitter).
X (Formerly Twitter) explained, “Professional Profiles are how you show up on X (Formerly Twitter) with a Professional Account. For the first time, these profiles will enable professionals to have a unique and clearly defined presence on the platform, separate from the general user.”
As LinkedIn is widely known for personal branding, switching your X (Formerly Twitter) profile to a professional account will give your silhouette that professional look, which is good for enhancing your brand as you grow your circle on X (Formerly Twitter).
Twitter for professional accounts provide tools that are not available for non-professional accounts, as professionals can showcase what is most important to them and what they identify as in a more professional way.
Professional Profile is a gateway to many professional tools not available to personal profiles, such as Quick Twitter Ads, Quick Promote and other spotlights etc.
Suppose you are a person who cares about your career development and how you identify yourself online. In that case, this is the best tool to try, as it will enhance your credibility as a professional and increase your brand awareness.
For business, by switching to a professional account, you are adding legitimacy to your business’ presence on X (Formerly Twitter) as Professional Accounts currently offers Location Spotlight, which allows you to display your business location, hours of operation, and additional contact methods.
